When Tidal made its big media push at the end of March, the core message was clear: while other streaming music services like Spotify and Pandora pay a pittance to artists, Tidal offers musicians a better deal. Unfortunately, Tidal also opted to use super stars like Nicki Minaj and Beyonce as spokespersons for the app. The result was the ultimate mixed message: You should feel sorry about how little money Nicki makes.
Spot on analysis of why hardly anybody gives a crap about Tidal.
This humorous video also drives the point home pretty well.